About us

Our Mission

Deliver quality products to show your appreciation for your loved ones.

To do so, we collaborate with local artisans who care about quality and craftsmanship.

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The General Goods Store


From local artisans to your doorstep, discover how we deliver a variety of products that bring joy to your life.

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Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of product lines, marketing, and customer experience strategies.

Mich Stark, COO

Mich loves taking on challenges. With his multi-year experience as Retail Director in the general merchandise industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner, CTO

Emily is one of the passionate individuals who truly loves her work. She leads a team of over 50 dedicated staff and fosters a community of satisfied customers.

Iris Joe, CFO

James, with his extensive retail background, helps us understand market trends and improve our offerings. He is committed to enhancing customer satisfaction and elevating our brand to new heights.